Your creativity speaks for itself, but your prospective customers need to find you before they can become raving fans. Getting your creative works discovered can help you generate enough income to turn your creative passion into a full-time income. Use these tips from business expert Thomas W Tramaglini to promote and grow your creative business, whether you’re an artist, fashion designer, cake decorator, or other type of creative business owner.
By Julie Morris, Guest Contributor and Author
Write a Business Plan
Promoting a business without a clear plan won’t do much good. Write a business plan that provides a business overview, what you do or sell, your planned business structure, funding and financial plans, and your marketing plan. This makes it easier to grow and guides your decisions on promoting your business.
Craft a Marketing Plan
Any business, whether small or large, needs a marketing plan. This is essential to map out a clear strategy for how you will reach your target market and achieve your desired sales goals. Without a marketing plan, it is all too easy to waste time and money on inefficient or ineffective marketing campaigns. Instead, a good marketing plan will help you focus your resources and make the most of your budget. It will also give you a roadmap to track your progress and measure your success over time.
Don’t Underestimate Facebook Ads
Facebook Ads is an effective way to reach out to potential customers on the world’s largest social media platform. By targeting a specific audience and using carefully crafted ad copy, you can create ads that are both eye-catching and informative. Facebook Ads can be used to promote special offers, drive traffic to your website, or simply raise awareness about your brand. Opt for free online templates with a library of design features to create Facebook Ads quickly and easily. Once you’re done, simply upload it for viewing.
Video marketing is an important strategy with 86% of businesses incorporating it into their marketing strategy. They’re also effective; 86% of consumers decided to buy something after seeing a video from the company, and 73% of people prefer short videos over text-based articles and other content types. Videos work well with creative businesses because they show off your product. You can also create behind-the-scenes videos, such as the process for making your item, which helps you connect to customers. Post the videos on your social media channels where people can share them and help you reach new customers.
Partner With Other Businesses
Reach out to established businesses to see if they’ll display or sell your products. For example, a local coffee shop might display your paintings and offer them for sale, or a retail shop might let you set up a small display of your crafts. You can also promote each other’s businesses on social media to make it mutually beneficial.
Supporting a community cause or donating some of your items can get your designs in front of more people. You might donate one of your creative pieces to a silent auction for a charity fundraiser. Another option is sponsoring a community project or a kids’ sports team to get your name on their marketing materials. You can also donate your services to nonprofits. You might design graphics for a charity if you’re a graphic designer, for example.
Promote Your Creativity
Getting your work in front of more people can help you grow your business income significantly. It takes time, but it’s worth the effort if it generates customers and helps you realize your dreams of success. Have a clear business and marketing plan, and make sure social media is a key component of your advertising. Partnering with other businesses and being charitable to the community can also make a difference. Every little bit will help put your business on the path to grow and flourish.